In our current economy, competition is intensifying in the consumer marketplace and small to mid-sized businesses are shifting their focus from traditional advertising to online campaigns. Top SEO companies have teamed up with these small to mid-sized businesses in order to increase their exposure, attract targeted traffic and to improve their overall online reputations amongst prospective clients and other business owners.

Search Engine Rankings
While ranking high in major search engine results is not the only aspect that top SEO companies concern themselves with, it is a very important facet of boosting a businesses online marketing campaign. A recent study performed by iProspect reveals that 90% of search engine users click on a result located in the first three pages of search results.

This overwhelming statistic proves that if you want to be noticed by web browsers in your target market, you are going to need to have top SEO companies work with you to optimize your website’s relevance level amongst search engines.

Organic vs. Paid Listings
There are two primary ways that top SEO companies get businesses listed in the first few pages of search engine results. Many top SEO companies take the shortcut to top search engine listings by paying search engines or affiliate companies in order to be listed along the top or the side of search engine results. While this can generate a lot of traffic for your website, people tend to resist clicking on paid advertisements.

Therefore, if you want to establish trust with web browsers and attract traffic to your company website that is from within your own niche, organic listings are the best way to get your site listed high in search engine results. Keyword rich text, quality links and great editorial content are three of the primary ways that top SEO companies will work with you to get the exposure and website traffic that your business needs to thrive.